Are You Automating These Critical Sales Processes?

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4 Critical Areas of Sales You Need to Automate

Your sales reps are being robbed of valuable hours in their workday by tasks they don’t need to be doing. The most important thing your reps can do in a day is talk with potential customers, yet most inside sales systems are not set up for that.

Are you making it more difficult for your sales team to meet its sales quota? Bubba Page, the founder of Outro, hit the nail on the head when he stated, “Your sales reps are being robbed.” His article on Inc.com, inspired by the Sweet Fish Media interview with David Hood, CEO of VanillaSoft, is all about the critical areas in your sales process that need automation.

As someone who’s been in the inside sales industry for awhile, I can say I agree with him. If your sales reps are spending valuable time on tasks they don’t need to be doing, then they are absolutely being robbed.

Automation is the key. He focuses on 4 critical areas that should be automated: Call Automation, Email Automation, Cadence Automation, &Referral Automation. If you want to increase your sales, then it’s vital that you implement automation into your inside sales process.

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Download 5 Ways to Automate the Cold Call Process! No registration required.

In one of our recent white papers, 5 Ways To Automate the Cold Call Process, we walk you through the problems sales teams have and the automated solutions that can be implemented to increase sales calls and ultimately your bottom line.

We won’t go into the details behind automation here, but we will touch on some of the main reasons you should consider automating your inside sales process.

  • Automating your emails can add tremendous value to sales reps’ efforts without creating another obstacle for them to manage.
  • Automating your calls can increase productivity while maintaining quality.
  • Automating your sales workflows and lead management strategy can greatly improve revenue generation.
  • Automating your sales process can remove organizational obstacles, improve consistency in sales messaging across the sales floor, and reduce administrative tasks that can slow down a salesperson’s productivity.

Have you considered how automating your inside sales process may increase your sales? There are many inside sales enablement solutions to help you automate your process. You need to look at what each one has to offer and choose the one that fits your needs.

Read more about the 4 critical areas that you need to automate in Bubba’s article and then check out our 30 day free trial to learn more about how we can help you automate your sales process.


Genie Parker

Genie brings more than 30 years of experience in sales and marketing with an emphasis on doing business on the phone. Genie comes with a broad experience reaching into hundreds of industries including technology, manufacturing, non-profits, financial services, and business services. Prior to joining VanillaSoft, Genie Parker co-founded Parker, Murray and Associates, a remarkably successful boutique outbound call center. Genie's company consistently delivered sales, qualified leads, appointments, marketing and fund-raising services to businesses from The Fortune 500 to small businesses across the United States for 15 years.

One Response to “Are You Automating These Critical Sales Processes?”

  1. Nice article! I just read somewhere else that 91% of companies do not implement a sales process in their business! That’s a staggering number as we all know how important it is to have a process in place, regardless of your business!

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