Why VanillaSoft is Head of the Class for Phonathon & Tele-fundraising

As the 2013-2014 school year draws near, we have been getting a lot of questions and inquiries about phonathon and telefundraising software.  VanillaSoft is the perfect solution for your fundraising efforts.  We encourage you to take a test with our VanillaSoft free trial to see exactly why we are head of the class!

Here are some class notes in case you want to study up first!

  • Auto Dialing SoftwareProgressive dialing can increase your contact rates by as much as 20 to 40% versus manual dialing.
  • Next-best call logic. When progressive dialing is coupled with “next-best call logic,” you can increase your call results by even more than the stats above. Next-best call logic ensures you are reaching out to the highest value donors first.
  • Logical branch scripting.  Scripting is vital to ensure that the mission, vision and “ask” are clearly available to your tele-fundraising callers. Phonathon volunteers or students will have a higher likelihood of success when scripting is provided.  When your callers experience success, they will gain confidence and be better at making the next ask – and more likely to join you again for future campaigns!
  • Email Marketing Software. Integrated e-mail ensures that your fundraising team is aligned – everyone is using the same messaging, the same template design, and every donor communication is recorded and reflected within the call history.
  • Intelligent call recordingIntelligent call recording links a recording of every call to the contact record.  This gives you, the fundraising coordinator, the ability to perform quality control checks and monitor for training opportunities with your tele-fundraising volunteers.
  • Performance dashboard.  A performance dashboard within VanillaSoft provides you real-time access into how your phonathon or tele-fundraising campaign is performing versus goals.  Rank your best fundraiser, best donor, and best messaging to help improve campaign success.

Want to learn more?  Take time to check out a few of our other posts geared toward the needs of nonprofit and fundraising professionals.

After all this prep work, I know you are ready to take that VanillaSoft test and pass with flying colors!  Start your free trial today.

Check out our Phonathon & Tele-fundraising Case Study!

phonathon & tele-fundraising software


Scott Amerson

As Vice President of Sales, Scott is responsible for leading our global sales team. He is a results-driven professional who brings more than 25 years of sales and executive-management experience to VanillaSoft. He is a proven veteran at building scalable infrastructure for inside sales and call center teams by defining key performance indicators, sales process, and training programs. In his previous role as Director of Sales at BenefitMall, Scott built and launched their inside sales team. In this position, he created and delivered policies and procedures, strategic planning, and technology integration leading to a 42% decrease in their sales cycle, and 30% increase in revenue per sale. Scott has also held prestigious positions at multi-million-dollar companies, including Capital One, where he overhauled the entire sales and training processes to drive goal-surpassing revenue from $300 million to $900 million. Scott holds a Bachelor’s of Science Degree in Marketing from Nicholls State University.

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