New Aberdeen Research Findings

Dallas, Texas – (January 13th, 2010) – VanillaSoft Inc. and Aberdeen Group announce the availability of a new research report entitled, “Inside Sales Enablement: Let Them Drink Coffee!” The report clearly reflects that best in class organizations power their inside sales efforts with features and functionality beyond traditional CRM.

Best-in-Class Sales Organizations deploy more than traditional CRM

The research cites several business pressures facing sales and marketing departments and goes on to define how Best-in-Class companies are outperforming their peers through the use of inside sales productivity enablement tools and training. They are bringing a larger portion of the sales process inside, allowing the outside sales team to focus on closing and not prospecting, automating lead capture and tracking throughout the entire process, and reducing response times with auto lead routing.

“Best-in-Class companies are aggressively supporting inside sales enablement, and as a result see an average of 87% of their reps achieving quota, and a 17% year-over-increase in corporate revenue” said Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group, and the report’s author.

Aberdeen’s research found many traits in common with Best-in-Class companies. They were much more likely to be using enabling tools such as conversation guides and scripts, integrated email templates, priority lead routing, preview and progressive dialling and intelligent call recording. They have systems in place that not only give them more control over the calling process, but that also give real-time feedback on campaign and individual performance, recognizing the difference between inside and outside sales.

Ken Murray, President of VanillaSoft said he is pleased to see the results of the Aberdeen benchmark report and how nicely VanillaSoft’s features lines up with best in class performance. Murray stated, “These finding help validate our position on many of our key features sets like next best call logic, progressive dialling, live dashboard and on-board intelligent messaging.”

To obtain a complimentary copy of this report, visit:
http://www.aberdeen.com/link/sponsor.asp?spid=30411762&cid=6228

About VanillaSoft Inc.
VanillaSoft is not traditional CRM. Don’t just store data and report on it. Drive productivity with VanillaSoft’s on-demand software for inside sales teams; the perfect platform for Sales2.0 enablement.

VanillaSoft’s feature set includes next best call logic, auto dialing, on-board intelligent messaging, integrated e-mail, real time lead distribution, live dashboard and call recording for training. VanillaSoft dials over existing phone systems or VOIP meaning no new fees for telecom. Users typically realize a production increase of 20 to 30% over traditional CRM.

For additional information visit VanillaSoft or contact VanillaSoft at 1-866-763-8826. VanillaSoft is based in Plano Texas.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen’s analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.