As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations.
Find out how companies like VanillaSoft are making it easier for inside sales teams to use an omnichannel approach to reach business buyers – and set up a cadence and process for efficient interactions.
Darryl Praill shares his insights on why lead management is no longer the key to sales success and why sales engagement is the right approach to take in your sales strategy.
Nicole Hitner interviewed VanillaSoft CMO Darryl Praill about picking the right metrics for your SaaS sales dashboard and how an optimized SaaS sales dashboard should be more than a leaderboard for account executives and SDRs.
VanillaSoft announced Thursday it’s getting a $3-million investment from Fonds Régionaux de Solidarité FTQ Outaouais (FRSO) to supplement a recently announced $1-million loan from Canada Economic Development for Quebec Regions.
Preliminary results from a VanillaSoft survey of 2,000 executives indicated that email is the preferred communication channel.
Equity and financing from Canada Economic Development and Fonds Régional de Solidarité recognize innovation and opportunity for global business growth
The MarTech Interview Series with Darryl Praill, CMO, VanillaSoft is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.
Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales teams are using and fully engaged with the content and tools provided to them.
Ongoing survey of 2,000 executives sheds light on the factors that influence B2B buying decisions
Plano, Texas (April …