The MarTech Interview Series with Darryl Praill, CMO, VanillaSoft is a fun Q&A style chat. It follows a two-part format On Marketing Technology, and This Is How I Work.

Sales enablement is only the first step towards sales success. B2B companies must also ensure that their sales teams are using and fully engaged with the content and tools provided to them.

Ongoing survey of 2,000 executives sheds light on the factors that influence B2B buying decisions
Plano, Texas (April …

Client satisfaction recognition shared with fellow market leaders Factor8 and ConnectAndSell
Chicago (April 18, 2019) – VanillaSoft, a …

The SalesTech Interview Series with David Hood, CEO at VanillaSoft is a sales-centric chat on journeys, technology, strategies and sales insights

CMO, Speaker and Podcaster listed with marketing peers including John Dering, David Fortino, Carla Johnson, Cindy Kim, Tamara …

Selling Power, The Sales Hunter and VanillaSoft join forces at realsalesbanter.com for a new podcast that explodes the myths and marks a path for more effective selling

Today, VanillaSoft is highlighting a number of key customization tools within their platform that allow sales professionals to work more efficiently and effectively. These include personalized dashboards, customized email template capabilities, and a more flexible contacts page. Read more.

B2B journalist Brian Anderson spoke with David Hood, CEO of VanillaSoft, to discuss the company’s research conducted in partnership with the Telfer School of Management at the University of Ottawa. The research study aimed to address shortcomings in the lead conversion process that provide actionable steps to improve sales engagement. Read about the three biggest misconceptions that resonated with Anderson.

Joins industry stalwart InsideSales.com and valued partner HubSpot in putting video to work to humanize the sales process