VanillaSoft Identified as Sales Engagement Innovator by Aragon Research

Evaluation of Placement in the Aragon Research Globe Based on Completeness of Strategy and Performance

Plano, TX (December 13, 2018) – VanillaSoft, a leading sales engagement technology company, is pleased to report that it has been placed in the Innovator section of the Aragon Research Globe for Sales Engagement Platforms, 2019. The report evaluates 19 major providers in the sales engagement platforms market.

According to the Aragon Research Globe, Aragon defines Innovators as having, “strong strategic understanding and objectives, but have yet to perform effectively across all elements of that strategy.”

“This is the first year that VanillaSoft has been included in Aragon’s Research Globe for Sales Engagement, and we are pleased with this recognition,” said David Hood, CEO of VanillaSoft. “Aragon will continue to be a critical trusted advisor for our product roadmap to ensure we meet the needs of the marketplace. When it comes to what matters most to our customers, however, the key is performance, and no one else is at our level.”

“The SEP market is continuing to grow because sales professionals are demanding sophisticated sales tools to help them win over savvy customers,” said Jim Lundy, founder and CEO of Aragon Research. “SEP providers such as VanillaSoft, with its mobile messaging capabilities and queue-based lead routing, are helping salespeople at all levels to better engage with their prospects and customers alike.”

VanillaSoft was positioned as an Innovator in part due to its “high volume outbound calling capabilities” and “email and text messaging,” among other strengths[1].

VanillaSoft continues to lead the industry in the areas of speed-to-lead, persistency, and cadence automation.

About VanillaSoft
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 15,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity, and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.

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[1] Aragon Research. The Aragon Research Globe for Sales Engagement Platforms, 2019 by Jim Lundy, December 2018.