Plano, TX (April 16, 2018) – VanillaSoft, a leading sales engagement and lead management technology company, has been named a Top Sales Tool of 2018 by Smart Selling Tools, an analyst and consulting firm specializing in sales productivity and performance improvement.
The Smart Selling Tools annual list helps sales leaders discover best-in-class sales technology vendors. Each year they evaluate sales software and solutions across six technology categories. VanillaSoft, a multi-year honoree, was once again recognized in the Sales Engagement category.
Nancy Nardin, President and Founder of Smart Selling Tools, said:
“We selected VanillaSoft as a Top Sales Tool for 2018 because their sales engagement platform bridges the gap between marketing automation and traditional CRM, ensuring marketing qualified leads are rapidly engaged, qualified, and converted by sales. VanillaSoft helps sales organizations automate the perfect sales cadence to dramatically improve sales performance and outcomes.”
Darryl Praill, Chief Marketing Officer at VanillaSoft, said:
“Smart Selling Tools continues to recognize the benefits and value that VanillaSoft provides to sales professionals. We are pleased to be recognized again this year, and know that our customers appreciate the fact that they are using one of the top sales engagements tools in the industry.”
VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.