VanillaSoft Named a Top Sales Tool of 2017 by Smart Selling Tools

Plano, TX (December 19, 2017) – VanillaSoft, a sales engagement and lead management technology company, announced that it has been named a Top Sales Tool of 2017 by Smart Selling Tools. The Smart Selling Tools annual list helps sales leaders discover best-in-class sales technology vendors.

Smart Selling Tools evaluated sales software and solutions across six technology categories. VanillaSoft, a multi-year honoree, received recognition in the Sales Engagement category.

Nancy Nardin, president and founder of Smart Selling Tools, said, “We selected VanillaSoft as a Top Sales Tool for 2017 because it bridges the gap between marketing automation and traditional CRM, ensuring marketing qualified leads are rapidly and repeatedly engaged, qualified, and converted by Sales. With VanillaSoft, sales organizations can automate the perfect sales cadence to dramatically improve sales performance and outcomes. ”

“At VanillaSoft, our commitment is to facilitate a high-converting sales cadence throughout the sales engagement process specific to each sales representative or team. Regardless of how intricate a workflow becomes, the end user only has to do one thing: focus on lead engagement, qualification, and selling. We are pleased that Smart Selling Tools recognizes the benefits and value that VanillaSoft provides to sales professionals,” said VanillaSoft Chief Marketing Officer, Darryl Praill.

Sales leaders who would like to test drive VanillaSoft may register for a free trial or contact VanillaSoft for a demonstration.

About VanillaSoft

VanillaSoft is the all-in-one platform for inside sales teams incorporating the best of sales engagement, lead management, and call center software. VanillaSoft enables thousands of individuals and sales teams to not only manage their leads and contacts but to automate the sales process to allow salespeople more time to sell. VanillaSoft customers drive productivity by deploying best-in-class features such as queue-based lead routing, progressive dialing, logical branch scripting, call recording, full email campaign management and more.

After automating sales tasks with VanillaSoft, typical users realize a productivity increase of 35% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.