VanillaSoft Receives Customer Interaction Solutions Magazine’s 2010 Product of the Year Award

VanillaSoft Honored for Exceptional Innovation

It was announced today that VanillaSoft received a 2010 Product of the Year Awardfrom Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine, the leading publication covering CRM, call centers and teleservices since 1982.

“VanillaSoft was granted a 2010 Product of the Year Award for its achievement in advancing contact center technologies. It has demonstrated excellence as well as provided ROI for the companies that use it,” said Rich Tehrani, CEO, TMC. “Customer Interaction Solutionsmagazine has been honoring innovative companies for 13 years and VanillaSoft has earned its place with this distinguished honor.”

The 13th Annual Product of the Year Award winners are featured in the January 2011 issue of Customer Interaction Solutionsmagazine, www.cismag.com.

Ken Murray, President of VanillaSoft said, “We are pleased to be recognized and honored as having one of the best products in the marketplace. 2010 was a fantastic year that brought amazing growth and recognition. We are grateful to our loyal customers, team members and the media that covers us. We look forward to continued growth in 2011 with new and exciting releases.”

“VanillaSoft has clearly demonstrated to the staff of TMC Labs that it is truly innovative in the CRM and contact center industries. VanillaSoft has made significant contributions in the advancement of this industry,” said Rich Tehrani, CEO, TMC. “We’re proud to reward this outstanding accomplishment with a TMC Labs Innovation Award this year.”

Tom Keating, CTO and TMC Labs editorial director, stated, “VanillaSoft has proven their commitment to quality and the further development of the contact center and CRM industries through its offering. The Innovation Award exemplifies the best and the most unique products and services that this industry has to offer.”

“Congratulations to VanillaSoft for earning this great honor. I look forward to seeing more innovative solutions from them in the future,” Keating added.

For more information about the Customer Interaction Solutions’2010 Product of the Year Awards or any of the TMC media properties, please visit www.tmcnet.com.

About VanillaSoft

VanillaSoft is the award winning lead management andtelemarketing software created by Inside Sales experts for Insides Sales teams. VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-call logicauto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards,Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com for more information.

About TMC:

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person, and online. TMC publishes Customer Interaction Solutions,INTERNET TELEPHONYUnified CommunicationsNGN andInfoTECH Spotlight magazines. TMC is the producer of ITEXPO, the world’s leading B2B communications event. TMCnet.com, which is read by two million unique visitors each month, is the leading source of news and articles for the communications and technology industries.  In addition, TMC runs multiple industry events: 4GWE;Smart Grid Summit; M2M Evolution; Cloud Communications Summit; Social CRM Expo; SIP Tutorial; VIPeering; Business Video Expo; CVx; Digium|Asterisk World; StartupCamp; MSPAlliance MSPWorld and more! Visit TMC Events for a complete listing and further information.