VanillaSoft Sponsors “20 Women to Watch in Sales Lead Management”

Dallas, TX – (January 5th, 2011) – VanillaSoft announced today that it has taken a lead sponsorship for the 2011 Sales Lead Management Association’s “20 Women to Watch in Sales Lead Management.”

On January 3, 2011 James W. Obermayer, CEO of the Sales Lead Management Association (SLMA) announced that the association is accepting nominations for the inaugural “SLMA 20 Women to Watch in Sales Lead Management” recognition program, starting today.Nominations will be accepted through March 16th, 2011.

Ken Murray, President of VanillaSoft, said “We are pleased to have the opportunity to sponsor this important recognition. We will be encouraging our customers, followers and vendors to nominate candidates that they feel should be recognized.”

SLMA members are invited to nominate women leaders in the field of sales lead management. From those nominated, 20 professionals will be selected as the SLMA 20 Women to Watch in 2011. The SLMA does not charge for membership. The winners will be announced by a panel of judges on March 31, 2011 at 10 a.m. PST.

Nominees will be judged on their contributions to a combination of marketing, sales and sales lead management efforts. Additional qualifications, such as board positions, book and article authorships and professional presentations regarding sales lead management and marketing ROI, will be taken into account. Pioneering efforts to advance the skill and knowledge of sales lead management will also be considered.

The women to be recognized are most likely in marketing or sales at B2B and B2C companies, CRM, marketing automation, or lead generation firms, or telemarketing, lead management software, exhibits management or lead management service companies and agencies (direct, brand, PR and internet). Nominations will be posted for all to see and read on the SLMA site.

About VanillaSoft

VanillaSoft is the award winning lead management andtelemarketing software created by Inside Sales experts for Insides Sales teams. VanillaSoft enables customers to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-In-Class feature set which includes next-best-call logicauto-dialing, on-board intelligent messaging, integrated e-mail, real-time lead distribution, live dashboard and call recording for training. Typical users realize a production increase of 30 to 50% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas where it has served a global client base since 2005.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. For more information about SLMA, call Sue Campanale at 714-637-6989