Plano, TX (June 30, 2016) – VanillaSoft, an award-winning provider of queue-based lead management and appointment setting software for call centers and inside sales teams, recently won a Mercador Award from Export Outaouais presented by Brookfield Energy. Eleven regional companies were in the running, and VanillaSoft’s Gatineau, Quebec location was selected as one of the five winners. VanillaSoft was honored in the category of Market Development.

VanillaSoft President and CEO David Hood said, “We are thrilled to receive the Mercador Award for Market Development from Export Outaouais. It’s a testament to the hard work and dedication of our team and the excellent product we strive to provide to customers around the world.”

The VanillaSoft solution serves large, multi-national corporations as well as small-to-midsized businesses across the globe. Every business day, thousands of inside sales representatives leverage VanillaSoft to improve their sales productivity.

About VanillaSoft

VanillaSoft is the award-winning Lead Management Software and CRM solution for inside sales teams. VanillaSoft enables thousands of individuals and sales teams to do more than store their data and report on it like traditional CRM. VanillaSoft customers drive productivity by deploying an award winning Best-in-Class feature set which includes priority-queue-based-lead routing, progressive dialing, on-board intelligent scripting, e-mail marketing, real-time lead distribution, live dashboard and digital call recording.

With VanillaSoft, typical users realize a productivity increase of 35% to 100% over traditional CRM, creating an easy to justify ROI. VanillaSoft dials over existing phone systems or VOIP, meaning no new or high fees for telecom. VanillaSoft is based in Plano, Texas, where it has served a global client base since 2005.