Email Marketing

sales manners

Mind Your Sales Manners: Email Etiquette 101

Paying attention to email etiquette can take you farther in your sales relationships than any fancy negotiation techniques. Samantha McKenna of #samsales Consulting describes the most common faux pas she sees people make in their interactions with prospects, especially via email. Sam talks about applying the power of manners to every step of a prospect’s …

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Six Useful Email Subject Lines for Sales to Increase Prospect Engagement

It’s no secret that many agonize over the email copy and then hastily slap a written subject line right before clicking the ‘send’ button. It doesn’t matter how much research and time you put into the body text if the email subject lines aren’t captivating or insightful. As a salesperson, you’re reaching out to a prospect …

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How to Get Your Leads Across the Finish Line

It’s exciting to identify a hot lead, but it’s also a process that requires a great deal of preparation, investment, and effort before you can consider the deal closed. Think about your favorite athletes crossing the finish line during the Olympics this summer. They didn’t merely wake up one day and enter the contest. Every …

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Pump Up Your Email Campaigns with Drip Email

You just wrapped up an amazing email campaign. The response rate was impressive and you’re pleased with the results. While you have reason to be proud, you realize that future subscribers will miss out unless you re-launch the campaign at some point in the future. Alas, you don’t want to do that because it would …

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