Lead Management

You Have to Kiss a Lot of Frogs to Find the Hot Leads… But Who Wants to do That?

In sales, we are all looking for the hot leads, but they don’t grow on trees. On the bright side, the sooner you can weed through the unqualified leads, the sooner you can get to the hot leads. In other words, you have to kiss a lot of frogs before you reach the prince (a.k.a. …

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Who Do I Call Next? Introducing Logic and Routing Into Your Lead Management Strategy

It’s a scene that plays out over and over again on sales floors across the country. Like a bad B-movie, after completing a call, the sales rep wonders in confusion, “Who do I call next? Which lead will catapult me easiest to the next sale?” This can be very daunting; very time consuming. If a …

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The Ultimate Holiday Gift List Guide for Sales Teams

What do your sales teams want for the holidays this year? Peruse our handy shopping list to help you select something they really want! Peace on Earth . . . Or at least in the office. Calm the age-old rivalry between your sales teams and your marketing group. Marketing automation and CRM aren’t cure-alls or …

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Insurance Lead Generation: Own the Medium and the Message

I came across an interesting, albeit “old,” article and related comment thread on the Insurance Journal website yesterday. The 2012 article details how Millennials are changing the way the insurance industry sells. A big part of that article has to do with the social media savvy of the younger generation. As you can imagine, the …

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