I was chatting with Mike Brooks, Mr. Inside Sales himself, the other day about, well, you guessed it, inside sales. I shared with Mike that one of the items I hear more and more sales people talking about is how email is becoming a black hole. Here at VanillaSoft, our platform provides sales people with fully integrated on-board email that allows them to send highly personalized emails directly to prospects and customers, or send them en masse. Great! We have a wonderful platform that gets them out the door, but what about all of those emails we sent, and never heard back from the prospect. If it was a cold email, fair enough, no harm, no foul. However, if you sent an email to a prospect you were engaged with and they went stealth – that is a different story.
As Mike and I continued our conversation he kind of laughed and said that he has the one email guaranteed to get a response. I begged for more and Mike shared the following with me from his blog. Read it here, but be sure to click through and subscribe to Mike’s blog. If you are a front line sales person or manage an inside sales team, then Mike has great resources. Enjoy the read.
The One Email Guaranteed to Get You a Response!
Ever had a client or prospect never get back to you?
Because you’re in sales, I know its happened to you (or is happening with several of your clients or prospects right now!)
If you ever find yourself in a place where you’ve qualified a prospect, sent information to them on your product or service, and then find that they just won’t return your calls or emails, then I’ve got a guaranteed email that will get you a response.
In fact, don’t take my word for it. Check out this word for word email I received a couple of weeks ago from one of my readers who used this technique himself:
“Mike, just wanted to drop you a note and say thanks. Just one tip I took from you about your ‘guaranteed email’ worked so well I needed to say thanks.
‘Should I stay or should I go’
I had a 30% response from a group of prospects I could not get on the phone a second time and did not want to chase. It worked like a charm and, of the 42 responses, I picked up 2 sales I would not have gotten otherwise. I also made several people smile that day. Thanks again for the technique! – Eric K.”
You’re welcome, Eric!
OK, so if you’re ready to learn and use this technique, here it is:
(Note: this email technique was one I learned last summer when I spoke at the L.A. Chapter of the AA-ISP. One of the participants shared it with us and I’ve been passing it along ever since!)
Subject of your email: “Should I stay or Should I go?”
“_________ While I’ve tried to reach you, I haven’t heard back from you and that tells me one of three things:
1) You’ve already chosen another company for this and if that’s the case please let me know so I can stop bothering you
2) You’re still interested but haven’t had the time to get back to me yet
3) You’ve fallen and can’t get up, and in that case please let me know and I’ll call 911 for you…
Please let me know which one it is because I’m starting to worry…
Thanks in advance and I look forward to hearing back from you.”
Is that great or what? This works on so many levels, from using a “Clash” song everyone can relate to in the subject line, to giving them options and an out in case they’ve decided not to work with you.
And, of course, you give people a reason to smile and that always relieves the pressure from the sales situation.
Use it this week and see for yourself how it works to get your prospects to get back with you and how it gets you deals. And then email me with your results – I’d love to hear them!
You can get Mike’s new book of over 220 NEW Phone Scripts, “The Ultimate Book of Phone Scripts,” and get hundreds of dollars of FREE sales training material by Tom Hopkins, Jeb Blount, and many more by clicking here. http://www.mrinsidesales.com/booklaunch.htm.
Thanks for sharing Mike.