As Genie mentioned in a recent post, donor retention is a real problem for nonprofits: $92 lost for every $100 raised; 102 donors lost for every 100 gained. Not great. To help fundraisers address the issue of donor retention, we have put together this handy checklist. Want to learn more about running effective phonathons and telefundraising campaigns? Meet with us at the AFP International Fundraising Show — booth #800, or start your VanillaSoft free trial!
Scott Amerson, Director of Sales Enablement, is responsible for overseeing Sales Enablement initiatives at VanillaSoft. He acts as a liaison between Sales, Marketing, and Product teams to ensure sales reps have the training, content, processes, and tools to navigate the buyer's journey with prospects.