Phonathon Checklist: Focus on Donor Retention

As Genie mentioned in a recent post, donor retention is a real problem for nonprofits: $92 lost for every $100 raised; 102 donors lost for every 100 gained. Not great. To help fundraisers address the issue of donor retention, we have put together this handy checklist. Want to learn more about running effective phonathons and telefundraising campaigns? Meet with us at the AFP International Fundraising Show — booth #800, or start your VanillaSoft free trial!

donor retention
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