What is a Sales Manager? Tips for the Newly Promoted

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What should new sales managers focus on? To guide your sales team to success focus on these sales manager tips: 1) Apply “out with the old, in with the new” to your responsibilities 2) Mind your metrics 3) See your team’s motivations and guide them if necessary 4) Follow your gut, but don’t ignore your team either.


Sales managers guide sales teams to success. That’s it. Meeting that goal, though, requires the right combination of skills and drive. The best sales managers are great with people and provide sales coaching without being overbearing or parental to the teams they manage. 

New sales management job? Congrats–now consider how these tips apply to your new sales and management role. 

Apply “Out with the old, in with the new” to your job responsibilities

If you’re freshly promoted, you might still be in ‘salesperson mode’ holding on to the responsibilities and obligations of your previous job. With any new promotion, it’s important to let go and focus on the new mindset and work that comes with your new title. 

  • Delegate: As a manager, you now have a team you can delegate to. Find out who you can trust with what and go from there. 
  • Don’t micromanage: Your old responsibilities that are no longer part of your job description are now probably part of a direct report’s job. Don’t keep them from their work by snagging it back. 
  • New mindset: This also means you’ll have to stop thinking like a salesperson and start thinking like a sales manager. This doesn’t mean becoming out-of-touch or distant, but it does mean taking your whole team into consideration in everything you do. 

If you’re now leading a group you used to be a member of, be careful and make sure old habits you don’t want to bring with you don’t hitch a ride into your new job. 

Mind your metrics

sales management tips

When you’re in charge of an area, group, or department, your metrics are arguably more important than ever. Keeping track of your real time sales insights and knowing your trends enables you to see how you’re doing and make strategic changes whenever necessary. 

  • Sales metrics vs. KPIs: Although these two terms are frequently used interchangeably, they actually do have different meanings. Key performance indicators (KPIs) measure a vital business goal or priority. For instance, the cost of acquisition (CAC) with winning new customers for the organization. 
  • Metric priorities: Similarly, not every metric has equal importance for your sales team and not every metric reflects the entire company’s performance. Some metrics focus on individual member performance, for example, while others are reflective of how the entire group is doing. 

All metrics are arguably important to sales, but it’s up to you and your team to figure out how these metrics will influence your decisions and planning. 

See your team’s motivations and guide them if necessary

It’s no longer just your sales performance you’ll be thinking about. You know your own motivations and how they drive you, but how about what motivates your team? Managing your sales team means considering how your direct reports are motivated–and how they’re wired as professionals. 

  • Discourage a “loner” mentality: Good salespeople don’t go it alone. Friendly competition isn’t necessarily a bad thing, but sales reps should remember they’re all ultimately contributing to the same end goals. Find ways to foster teamwork. 
  • Use the right incentives: Look carefully at the incentives salespeople have for meeting targets and make sure they’re rewarding the right things. 

managing a high-performance team a team is completely different from being one salesperson with your own targets, goals, and concerns to think about. That said, it can be done with the right approach. 

Follow your gut, but don’t ignore your team, either

tips for sales managers

As you lead a team, use your experience and insight from your sales career to provide inspiration and guidance. Don’t be afraid to listen to what your team has to say. In fact, you’re better off staying in close communication with the group and giving them ample opportunity to share their voice. 

  • Help your team engage with your goals: Great managers inspire their teams to care about the organization’s goals. Unfortunately, 70 percent of US employees don’t feel very engaged with the work they do. Employees who aren’t meaningfully connected to their work aren’t as productive and can even cost their companies more in terms of revenue and missed opportunities. 
  • Be the best manager: Sadly, of the people who leave their jobs, 75 percent do so because of their boss. As a sales manager, it’s your responsibility to do what you can to support your team’s engagement and connection with your organization’s mission. Don’t make people quit. Give them reasons to stay. 

Becoming a great sales manager doesn’t always happen immediately. But it is well worth the effort to invest in your own leadership development and work hard to be a better manager of people. 

A sales manager should apply these tips to drive performance

To get better at your job, it’s important to always be working towards self-improvement. Stay humble and eager to learn from your team even as they learn from you. Remember, too, that many of yesterday’s leadership fundamentals are still valid today and have something to teach today’s sales managers. 

Do you have other sales manager tips for the newly promoted? Share them in the comments. 

sales coaching


Scott Amerson VanillaSoft

Scott Amerson

As Vice President of Sales, Scott is responsible for leading our global sales team. He is a results-driven professional who brings more than 25 years of sales and executive-management experience to VanillaSoft. He is a proven veteran at building scalable infrastructure for inside sales and call center teams by defining key performance indicators, sales process, and training programs. In his previous role as Director of Sales at BenefitMall, Scott built and launched their inside sales team. In this position, he created and delivered policies and procedures, strategic planning, and technology integration leading to a 42% decrease in their sales cycle, and 30% increase in revenue per sale. Scott has also held prestigious positions at multi-million-dollar companies, including Capital One, where he overhauled the entire sales and training processes to drive goal-surpassing revenue from $300 million to $900 million. Scott holds a Bachelor’s of Science Degree in Marketing from Nicholls State University.

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