SalesRoads increased productivity and calls per hour by 35% with VanillaSoft’s preview dialing and custom, rules-based routing. With only a few clicks, management can now specify the relevant demographics and route the next-best lead to the sales rep, relieving them of searching for the next lead to call. The lead simply appears, ready to call, after the result is entered from the previous call. This makes the sales team more productive because there is no more dead time between calls. The reps are now able to increase conversion ratios due to the easy viewability of lead information from the main contact screen: demographics, call history, email history, scripting, etc. Everything needed to personalize conversations, reference communications, or add to an individual’s value proposition is now accessible without having to open window after window.
Easy-to-use email templates also assist SalesRoads in making sales. Reps can automatically send customized, predesigned and approved emails with a few clicks. This enables more talk time, and less time deciding on the right words to email the prospect. In addition, with VanillaSoft’s e-Gen, a contact can be routed back to the rep immediately, or in an interval after the email has been opened. In fact, all emails sent will show if they were opened, bounced, or unopened. With this information reps are more prepared to make follow up calls, because they know the interest level.
In addition, VanillaSoft saved SalesRoads money on training costs for new sales reps. This was especially important when SalesRoads seamlessly transitioned reps from a newly acquired call center that used another CRM system. They were trained in just a few hours instead of several days, and found VanillaSoft much easier to use to keep track of contacts, for email, and to search for prospect records.
From training to call routing, VanillaSoft’s dynamic cloud-based sales engagement solution gives SalesRoads the right tools to increase efficiency, maximize profitability, and connect with sales reps in remote locations like never before.