Despite all the experience and tech, people are still sending out poorly written, bland, impersonal emails that give the discipline of email marketing a bad name. Here’s how to avoid being one of them.

In this episode of INSIDE Inside Sales, Darryl welcomes Tyler Lessard, the verified video visionary VP of Marketing and Chief Video Strategist at Vidyard to discuss the importance of video as a vehicle for building rapport and familiarity with your prospects. The two of them will deconstruct the science behind bonding with prospects we’ve never met, as well as becoming relational with them via the visual and audio cues available only in video.

Tyler Lessard Speaks about How to Bring Your Message to Life Using Innovative Video